Italy to Add 104 Branded Five-Star Hotels by 2029

A Deloitte study, presented at Florence's AURA show, forecasts 9,624 new luxury rooms across Italy, with average nightly rates projected to reach €970 in 2027.

The story at a glance

A Deloitte study, presented at Florence's AURA show, forecasts 9,624 new luxury rooms across Italy, with average nightly rates projected to reach €970 in 2027.

Key takeaways

  • A Deloitte study, presented at Florence's AURA show, forecasts 9,624 new luxury rooms across Italy, with average nightly rates projected to reach €970 in 2027.

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